"Finally... I found someone to tell me how things really work, what I need to do and a 'to-do list' to get it done."

– K. Hickey, Financial Planning


"Alex's marketing advice helped me increase my sales over 20% this season!"

– L. Walcowich, Retail Shop

"Beyond the Hype is a necessary reference for someone newly starting out in a small business, or just in the thinking stages. It provides practical, useful information that pulls no punches, and will save you time and money for those without either to spare or waste."

– Jan Triplet, Ph.D., Co-director Entrepreneurs Association

"Blunt, cynical and amusing. Weasel Alerts are great!"

– C. Margule

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– C. Massey, Photographer

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– R. Wright, Landscaping Company