"Finally... I found someone to tell me how things really work, what I need to do and a 'to-do list' to get it done."
K. Hickey, Financial Planning
"Alex's marketing advice helped me increase my sales over 20% this season!"
L. Walcowich, Retail Shop
"Beyond the Hype is a necessary reference for someone newly starting out in a small business, or just in the thinking stages. It provides practical, useful information that pulls no punches, and will save you time and money for those without either to spare or waste."
Jan Triplet, Ph.D., Co-director Entrepreneurs Association
"Blunt, cynical and amusing. Weasel Alerts are great!"
C. Margule
"It took away my FEAR of getting started, I'm more confident than ever now!"
C. Massey, Photographer
"This has everything you need, I'm only mad that I didn't find it sooner. Why isn't this a New York Times best seller?"
R. Wright, Landscaping Company
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